Cookie Policy
Last updated: March 2025
We use tracking technologies on forward-evolv.com to help you get the most out of your visit. These small data files help us remember your preferences and understand how people interact with our site.
This policy explains what we track, why we track it, and how you can control what happens on your device.
What Are Tracking Technologies?
When you visit our site, small pieces of data get stored on your device. Most people call these "cookies" but the technical reality is broader than that. We're talking about browser cookies, local storage, session tokens, and similar mechanisms that help websites remember things between visits.
Think of them as bookmarks the website places on your device. Some disappear when you close your browser. Others stick around until you delete them or they expire on their own.
They can't access other files on your computer or spread viruses. They're just text files with information about your interaction with our site.
How We Use These Technologies
We've organized our tracking into four categories based on what they actually do for you and for us.
Necessary Operations
These keep the site working. Without them, you can't navigate properly or access secure areas. We don't ask permission for these because the site literally won't function without them.
Preference Storage
These remember choices you make so you don't have to set everything up each time you visit. They're optional but make your experience much smoother.
Usage Understanding
We track how people move through our site to figure out what works and what doesn't. This helps us fix broken experiences and improve content that matters to our visitors.
Relevant Communication
These help us show you information about our mobile app optimization services in ways that might actually interest you, based on which parts of our site you've explored.
Specific Technologies We Deploy
Here's what actually runs when you visit forward-evolv.com:
- Session identifiers that recognize you as you move between pages during a single visit
- Authentication tokens if you access any secure documentation or training materials
- Analytics scripts that collect aggregated usage data about site performance
- Preference storage that remembers settings you've customized
- Performance monitoring that helps us identify slow-loading pages or broken functionality
- Contact form memory that prevents you from losing information if you navigate away mid-entry
We don't sell tracking data to third parties. We don't share individual browsing patterns with other companies. Everything we collect serves our own operational needs and service improvement efforts.
Data Retention Periods
Different tracking mechanisms stay active for different lengths of time, depending on their purpose.
| Type | Duration | Purpose |
|---|---|---|
| Session cookies | Until browser closes | Navigation and immediate functionality |
| Preference storage | 12 months | Remember your settings between visits |
| Analytics tracking | 24 months | Understand long-term usage patterns |
| Marketing data | 6 months | Provide relevant service information |
| Security tokens | 30 days | Maintain secure access to resources |
Managing Your Tracking Preferences
You have complete control over non-essential tracking. Here's how to adjust what runs on your device:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies
Keep in mind that blocking all tracking technologies might affect site functionality. Essential operations need their data to work properly.
Third-Party Services
Some tracking comes from external tools we use to run our site effectively. These include analytics platforms and performance monitoring services. Each operates under its own privacy terms, though we select partners carefully based on their data handling practices.
When you visit forward-evolv.com, you might encounter tracking from services that help us measure site speed, understand visitor demographics, or monitor technical errors. We've configured these tools to collect only what we need and nothing more.
Mobile and App Context
Since ForwardEvolv specializes in mobile app performance optimization, it's worth noting that tracking in mobile apps works differently than browser cookies. Apps use device identifiers and local storage mechanisms that follow platform-specific rules set by iOS and Android.
When we discuss mobile app optimization with clients, we help them implement tracking that respects user privacy while still providing the performance data needed to improve app experience. That same philosophy guides how we handle tracking on our own website.
Updates to This Policy
We review this policy every six months and update it whenever we change how we use tracking technologies. The date at the top shows when we last made changes.
If we make significant changes to what we track or how we use that data, we'll add a notice to our homepage for at least 30 days. We won't reduce your control options without making that very clear.
Questions About Our Tracking?
If something in this policy isn't clear, or you want specific details about what we track, reach out to us directly. We're happy to explain our approach in more detail.